Understanding Cultural Paradoxes
Author: Marieke de Mooij
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, "Global Marketing and Advertising, Third Edition", offers a mix of theory and practical ... |
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7-10 Days
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Author: Leo Paul Dana
Learn how to compete in international markets!The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, net ... |
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10-15 Days
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Author: Leo Paul Dana
Learn how to compete in international markets!The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, net ... |
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10-15 Days
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Author: Kiefer Lee & Steve Carter
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate ch ... |
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7-10 Days
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Author: Masaaki Kotabe
Offering more real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all ... |
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7-10 Days
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Author: Ilan Alon, Eugene D. Jaffe & Donata Vianelli
Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents enco ... |
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7-10 Days
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Strength in Numbers
Author: Alexander S. Preker, Peter Zweifel & Onno Schellekens
Financial protection against the cost of illness and inclusion of vulnerable groups will require better mobilization and use of private means. Private voluntary health insurance already plays an important role in mobiliz ... |
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10-15 Days
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Towards a Theory for the 21st Century
Author: Haider A. Khan
Why did the financial crises break out in Asia? Why did they Spread? Why did Argentina unravel? How can we prevent or manage these new types of financial crises? What new domestic, regional and global institutions do ... |
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10-15 Days
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Author: E.V.K. Fitzgerald
This text takes a look at at the macroeconomics of developing countries based on the influence of global markets on domestic savings, private investment, firm behaviours, employment levels and income distribution. It sug ... |
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10-15 Days
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Corporate Law and Governance in a New Era of Cross-Border Deals
Author: Curtis J. Milhaupt
Markets for capital, products, and managerial talent are expanding rapidly across national borders, yet domestic laws and practices have never had greater impact on corporate structures and cross-border deals. Investors ... |
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7-10 Days
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Problems and Perspectives
Author: Stephen J. A. Ward
Global Media Ethics is the first comprehensive cross-cultural exploration of the conceptual and practical issues facing media ethics in a global world. A team of leading journalism experts investigate the impact of majo ... |
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7-10 Days
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Problems and Perspectives
Author: Stephen J. A. Ward
Global Media Ethics is the first comprehensive cross-cultural exploration of the conceptual and practical issues facing media ethics in a global world. A team of leading journalism experts investigate the impact of majo ... |
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Out of Stock
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Author: Carol Krugman & Rudy Wright
"Global Meetings and Exhibitions" is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advi ... |
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7-10 Days
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Author: Ton van Naerssen, Annelies Zoomers & Ernst Spaan
The debate on international migration and development currently focuses on South-North migration, transnationalism, remittances and knowledge transfer. The potential positive role of migration for countries and regions t ... |
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10-15 Days
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Two Centuries of Policy and Performance
Author: Timothy J. Hatton & Jeffrey G. Williamson
World mass migration began in the early nineteenth century, when advances in transportation technology and industrial revolutions at home enabled increasing numbers of people to set off for other parts of the globe in se ... |
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7-10 Days
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Author:
Revolutions are generally thought of as large-scale, bloody upheavals involving whole countries and societies. But there are quieter revolutions that begin in the individual mind and create the kind of change that may be ... |
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10-15 Days
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Autonomy of Independence
Author: Louis L. Snyder
Many nations--groups sharing linguistic and cultural bonds--still have not found a true homeland. This phenomenon is examined in a scholarly study: Global Mini-Nationalisms. This book--the work of noted historian Loui ... |
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10-15 Days
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Strategies, Implementation and Case Studies
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10-15 Days
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Modernity in the Age of Global Capitalism
Author: Arif Dirlik
"A compelling essay on the contemporary human condition." William D. Coleman, Director of the Institute on Globalization and the Human Condition, McMaster University "An unusually perceptive and balanced appraisal of th ... |
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7-10 Days
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Towards a Renewal of Critical Theory
Author: Jose Mauricio Domingues
This book investigates modern global civilization, offering an alternative to post-colonial theories and the "multiple modernities" approach (as well as the civilizational theory linked to it). It argues that modernity h ... |
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10-15 Days
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