Author: Jillian Dawes Farquhar & Arthur Meidan
Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions - and problems - facing marketing executives. Strategies t ... |
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10-15 Days
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Author: Christine Ennew, Trevor Watkins & Mike Wright
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevan ... |
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10-15 Days
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Author: Hooman Estelami
"This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding"(Arthur Kover,Consulting Director at HCD Research Inc.,Management Fellow at YaleUniversity,and former editor of ... |
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10-15 Days
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Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan
Author: Eric T. Bradlow, Keith E. Niedermeier & Patti Williams
To financial advisors who ask, "Who has the time and money for marketing?" the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business. In an economy in fl ... |
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7-10 Days
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Author: Martin Newman
This book looks at the concept of marketing in a straightforward way and examines its relevance within the sector. With the help of a series of case studies, the book offers numerous examples of good marketing practice t ... |
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10-15 Days
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The Path to Campaign, Customer, and Corporate Profitability
Author: James Lenskold
This is a 2004 Berry-American Marketing Association book prize finalist! 'This book is an indispensable, step-by-step guide to calculating what works and what doesn't in the notoriously difficult to measure areas of mark ... |
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10-15 Days
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Experts in Investment Banking
Author: Jesper Blomberg, Hans Kjellberg & Karin Winroth
Marketing Shares, Sharing Markets focuses on stocks, stock markets and the relevantprofessionals. Previously, financial markets were epitomized by the stock exchange, a physical space where traders communicated about and ... |
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10-15 Days
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Perceptions of Online Students.
Author: F Terry Kibiloski
This quantitative study examined the relationship between student perceived leadership styles of online university instructors, and the perceived customer satisfaction and retention of online students. Specifically, the ... |
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10-15 Days
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Politicized Economic Choice
Author: A.L. Hillman
It has been common practice in economic models to portray the politician as a mechanistic individual who behaves to maximize a prespecified conception of social welfare. The self interest and discretion that is attribute ... |
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10-15 Days
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How Your Memory is Costing You Money and Why This Time Isn't Different
Author: Kenneth L. Fisher & Lara Hoffmans
Sir John Templeton, legendary investor, was famous for saying, "The four most dangerous words in investing are, 'This time it's different.'" He knew that though history doesn't repeat, not exactly, history is an excellen ... |
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7-10 Days
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Author: Yuri Kabanov & Mher Safarian
This book presents a unified treatment of various problems arising in the theory of financial markets with friction. It gives a succinct account of arbitrage theory for financial markets with and without transaction cost ... |
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10-15 Days
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Author: Yuri Kabanov & Mher Safarian
This book presents a unified treatment of various problems arising in the theory of financial markets with friction. It gives a succinct account of arbitrage theory for financial markets with and without transaction cost ... |
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10-15 Days
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Essays in Honor of Roy Radner
Author: Tatsuro Ichiishi & Thomas Marschak
The book is a collection of contributed papers in honor of Roy Radner. Reflecting Radner's broad range of research interests, the papers cover quite diverse areas, ranging over general equilibrium analysis of the market ... |
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10-15 Days
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Author: Nicole Bauerle & Ulrich Rieder
The theory of Markov decision processes focuses on controlled Markov chains in discrete time. The authors establish the theory for general state and action spaces and at the same time show its application by means of num ... |
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10-15 Days
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Author: Gerd Numitor
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Martek Biosciences Corporation, a component of Royal DSM NV, produces nutritional supplement ... |
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10-15 Days
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7 Timeless Rules for Investment Success
Author: Martin Hawes
This book will spell out the main principles of investment which are for all time and all times. It doesn't matter what country you live in, or what tax rules you follow, the fundamental principles of investment remain t ... |
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7-10 Days
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Author: Martin Zweig
The bestselling classic by one of the nation's most respected stock market forecasters has been fully revised and updated to take investors into the new millennium. "Martin Zweig is the hottest, most respected stock pick ... |
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10-15 Days
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Author: Martin E Zweig
Renowned financier Martin Zweig guides readers to smart investing in the 1990s stock market with proven strategies on how to make informed buy and sell decisions, pick winners, spot major bull and bear trends early, and ... |
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10-15 Days
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Author: Marek Musiela, Marek Rutkowski & A. Lichnewsky
A new edition of a successful, well-established book that provides the reader with a text focused on practical rather than theoretical aspects of financial modelling Includes a new chapter devoted to volatility risk The ... |
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10-15 Days
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