Author: Kaj Ilmonen
Kaj Ilmonen was a pioneer in the third wave of the sociology of consumption in the 1970s; an original and erudite scholar and sociological theorist. This book provides a balanced overview of the sociology of consumption, ... |
Approx Delivery
10-15 Days
Hardback Book
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Theory and Research in Social Media, Advertising and E-tail
Author: Angeline G. Close
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, a ... |
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7-10 Days
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Approx Delivery
10-15 Days
Paperback Book
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How Not to Become a Victim
Author: Shirley Johnson
This memoir takes us on a journey of a widow who worked together with her husband for thirty-two years before his untimely death, building a life and foundation that could be left to their children. She learned the hard ... |
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10-15 Days
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Research on the Sensuality of Products
Author: Aradhna Krishna
What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how senso ... |
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10-15 Days
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How to Use the Data You Have to Increase Sales and Grow Your Business at Virtually No Cost
Author: Dimitri Maex & Paul B. Brown
Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?
Well now you can. And the best part is that you ca ... |
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10-15 Days
Hardback Book
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Supermarkets and the Changing Cultures of Consumption
Author: Kim Humphery
Supermarkets, in all their everyday mundanity, embody something of the enormous complexity of living and consuming in late twentieth century western societies. Shelf Life, first published in 1998, explores the supermarke ... |
Approx Delivery
10-15 Days
Hardback Book
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Supermarkets and the Changing Cultures of Consumption
Author: Kim Humphery
Supermarkets, in all their everyday mundanity, embody something of the enormous complexity of living and consuming in late twentieth century western societies. Shelf Life, first published in 1998, explores the supermarke ... |
Approx Delivery
10-15 Days
Paperback Book
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How to Increase Purchase Decisions at the Point of Sale
Author: Markus Stahlberg & Ville Maila
"Shopper Marketing" explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisi ... |
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7-10 Days
Hardback Book
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Author: Jenny Shaw
We spend more time shopping than doing anything else, after sleep and work. So why is it not taken more seriously? The answer: we take shopping for granted. Indeed, culture can only ‘work' by being taken for granted. Thi ... |
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7-10 Days
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Author: Dara O'Rourke
"Buy local," "buy green," "buy organic," "fair trade"--how effective has the ethical consumption movement been in changing market behavior? Can consumers create fair and sustainable supply chains by shopping selectively? ... |
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7-10 Days
Hardback Book
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The Marketing of Ethnicity
Author: Marilyn Halter
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and servic ... |
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10-15 Days
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How We Changed from Protecting the Environment to Protecting Ourselves
Author: Andrew Szasz
"Not long ago, people did not worry about the food they ate. They did not worry about the water they drank or the air they breathed. It never occurred to them that eating, drinking water, satisfying basic, mundane bodily ... |
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10-15 Days
Hardback Book
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How to be a Retail Revolutionary
Author: Kate Newlin
Today's shopping culture is turning the shopper into a zombie--and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitua ... |
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10-15 Days
Hardback Book
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With CD-ROM
Author: Mary Queen Donnelly
Be smart and independent with your money! SKILLS FOR CONSUMER SUCCESS shows you how. With this Consumer Success textbook, you'll get step-by-step guidance on everything from getting a job to buying a car or paying your t ... |
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10-15 Days
Book and other media
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"eBay" and Human Behavior
Author: Ken Steiglitz
Every day on eBay, millions of people buy and sell a vast array of goods, from rare collectibles and antiques to used cars and celebrity memorabilia. The internet auction site is remarkably easy to use, which accounts in ... |
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7-10 Days
Hardback Book
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Consumption in the Mediated Marketplace
Author: William Leiss, Stephen Kline, Sut Jhally & others
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and ... |
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10-15 Days
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Theoretical and Practical Perspectives
Author: Marvin E. Goldberg, Martin Fishbein & Susan E. Middlestadt
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For bo ... |
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10-15 Days
Hardback Book
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How Advertisers Talk to You and What This Says About You
Author: Julie Sedivy & Greg N. Carlson
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21 st century, as we have gained more and more choices, we have also become greater targets for persuasive me ... |
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7-10 Days
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Author: Steven Miles
"Spaces for Consumption" offers an in-depth and sophisticated analysis of the processes that underpin the commodification of the city and explains the physical manifestation of consumerism as a way of life. Engaging dire ... |
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7-10 Days
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