Building More Profitable Customer Relationships
Author: Janice Reynolds
In today's global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how ... |
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10-15 Days
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Author: Maurya Wickstrom
"Performing Consumers" is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherne ... |
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10-15 Days
Hardback Book
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Author: Maurya Wickstrom
"Performing Consumers" is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherne ... |
Approx Delivery
10-15 Days
Paperback Book
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Save Big Money & Make the Grocery Aisle Your Catwalk!
Author: Joanie Demer & Heather Wheeler
What if you could save over 70% on your monthly grocery budget and build a stockpile of food at the same time? Don t be a skeptic! Pick Another Checkout Lane, Honey will jumpstart your journey to saving $600 per month! I ... |
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Out of Stock
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Economic Citizenship in Twentieth-Century America
Author: Meg Jacobs
'How much does it cost?' We think of this question as one that preoccupies the nation's shoppers, not its statesmen. But, as "Pocketbook Politics" dramatically shows, the twentieth-century American polity in fact develop ... |
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10-15 Days
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Responsible Action in the Global Age
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NYP
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Author: Chan Yun Yoo
The World Wide Web provides an alternative way for practitioners to deliver advertising messages, and its success as an advertising medium continues as shown in a recent report from the Internet Advertising Bureau (2006) ... |
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10-15 Days
Hardback Book
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Maximizing Revenue Through Relevance
Author: Sandra Zoratti & Lee Gallagher
Marketers around the globe are recognising that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining cus ... |
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7-10 Days
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Property Rights in Transition
Author: Hella Engerer
This text analyzes the emergence, evolution and theory of property rights and establishes the limits for privatization of state owned enterprises in the transitional economies of eastern Europe. This book contributes to ... |
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10-15 Days
Hardback Book
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Author: Scott A. Neslin & Harald J. van Heerde
Firms spend a significant part of their marketing budgets on sales promotions. Since the impact of promotions on sales is usually immediate and strong, promotions are attractive to results-oriented managers seeking to in ... |
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10-15 Days
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Consumer Activism in an Era of Globalization
Author: Matthew Hilton
The history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-consumers have protested against the abuses of the market by boycotting products and promoting fair instead ... |
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7-10 Days
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Hearts of Darkness
Author: John Desmond
Seeks to connect the reader to the scope and majesty of Freud's vision. Most chapters focus on one of his key texts before discussing the topics more widely in relation to other authors and to consumer research. Explanat ... |
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10-15 Days
Hardback Book
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Author: Tina M. Lowrey
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomen ... |
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10-15 Days
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Black Kids and American Consumer Culture
Author: Elizabeth Chin
What does it mean to be young, poor, and black in our consumer culture? Are black children "brand-crazed consumer addicts" willing to kill each other over a pair of the latest Nike Air Jordans or Barbie backpack? In this ... |
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10-15 Days
Hardback Book
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Author: Elizabeth Chin
What does it mean to be young, poor, and black in our consumer culture? Are black children "brand-crazed consumer addicts" willing to kill each other over a pair of the latest Nike Air Jordans or Barbie backpack? In this ... |
Approx Delivery
10-15 Days
Paperback Book
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What Shoppers Learn About Globalization, Identity and Social Change
Author: Kaela Jubas
This revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the s ... |
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7-10 Days
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How Smart Businesses are Adapting to the World's Most Important Consumers-Women
Author: Fara Warner
Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, ... |
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10-15 Days
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The Implications for Social Welfare Theory
Author: Timothy P. Roth
The neoclassical theory of choice is an integral part of a large and growing literature. Its elegance, simplicity and apparent generality appear, increasingly, to influence the thinking of psychologists, sociologists, a ... |
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10-15 Days
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The Purpose and Power of Free Choice
Author: Timothy Stagich
What is the real Price of Freedom that every leader or citizen must pay in order to realize the benefits of a free society? The critical clarity that arises from free choice and multiple perspectives is absolutely necess ... |
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10-15 Days
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Author: Simms Thomas
The Product Specialist Handbook is a step by step look at how to become a great Product Specialist (PS). How well a PS is trained can mean the difference between the success and failure of a product that needs public acc ... |
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10-15 Days
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