Development of Consumer Behavior Patterns in Childhood
Author: James U. McNeal
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development ... |
Approx Delivery
10-15 Days
Hardback Book
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A Personal Budgeting Simulation
Author: Mary Queen Donnelly
This activity-based simulation depicts a recent high school graduate finding out what it means to be on their own financially. The simulation allows students to experience the process of opening a checking account, renti ... |
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10-15 Days
Paperback Book
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How the New Economic Order Can Remake the American Economy
Author: Chris Norton & Ross Honeywill
The recent focus on the one percent, a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven per cent of discretionary spending--the eng ... |
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Out of Stock
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Understanding and Influencing Consumer Behavior in the Virtual World
Author: Curtis P. Haugtvedt, Karen A. Machleit & Richard Yalch
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the ... |
Approx Delivery
10-15 Days
Hardback Book
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Understanding and Influencing Consumer Behavior in the Virtual World
Author: Curtis P. Haugtvedt, Karen A. Machleit & Richard Yalch
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the ... |
Approx Delivery
10-15 Days
Paperback Book
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Semiotics and Consumer Culture
Author: Arthur Asa Berger
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected ... |
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10-15 Days
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New Data Mining and Marketing Approaches
Author: Yinghui Yang
In The Online Customer, Yinghui Yang details how data mining and marketing approaches can be used to study marketing problems. The book uses a vast dataset of web transactions from the largest internet retailers, includi ... |
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10-15 Days
Hardback Book
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Author: Jonathan G. S. Koppell
By investigating the historical patterns of shareholder participation around the world, this collection of research sheds light on a variety of issues, including the origins of investor rights in different markets, the p ... |
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10-15 Days
Hardback Book
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Author: Frank Trentmann
The study of the desire, acquisition, use, and disposal of goods and services, consumption, has grown enormously in recent years, and has been the subject of major historiographical debates: did the eighteenth century br ... |
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10-15 Days
Hardback Book
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