Unlocking the Potential of Consumer Behavior
Author: Eric V. Holtzclaw
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. Th ... |
Approx Delivery
NYP
Hardback Book
|
|
Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market
Author: Chiqui Cartagena
It doesn't matter whether you're selling Pampers, blue jeans, cars, or credit cards, the Hispanic community is a market you must include in your business plans. -Chiqui Cartagena It's the largest demographic group ... |
Approx Delivery
10-15 Days
Paperback Book
|
|
How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
Author: Raymond Pettit
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and ... |
Approx Delivery
10-15 Days
Hardback Book
|
|
How the World Became a Corporation and How to Take it Back
Author: Douglas Rushkoff
Douglas Rushkoff was mugged outside his apartment on Christmas Eve, but when he posted a friendly warning on his community website, the responses castigated him for potentially harming the local real-estate market. When ... |
Approx Delivery
10-15 Days
Paperback Book
|
|
Our Love Affair with Luxury
Author: James B. Twitchell
Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than ov ... |
Approx Delivery
7-10 Days
Hardback Book
|
|
Author: TWITCHELL
"Luxury isn't just for the rich, " says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in fro ... |
Approx Delivery
10-15 Days
Paperback Book
|
|
Author: Deborah M. Figart & John Marangos
Too many of the world's citizens face impoverished living standards. The economic and financial crises have made matters worse. The viewpoint of Living Standards and Social Well-Being is that the fundamental objective fo ... |
Approx Delivery
10-15 Days
Paperback Book
|
|
Author: Deborah M. Figart & John Marangos
Too many of the world's citizens face impoverished living standards. The economic and financial crises have made matters worse. The viewpoint of Living Standards and Social Well-Being is that the fundamental objective fo ... |
Approx Delivery
NYP
Paperback Book
|
|
Ridding, Accommodation, Dwelling
Author: Nicky Gregson
Living with Things provides an account of consumption in terms of its centrality to our dwelling practices. Its focus is on the home, particularly on the movement of people and things within and through it in everyday ha ... |
Approx Delivery
10-15 Days
Hardback Book
|
|
|
|
Approx Delivery
NYP
Electronic Book Text
|
|
Author: Rajat Paharia
The new secret to driving loyalty that pays! Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that a ... |
Approx Delivery
NYP
Hardback Book
|
|
Predicting Customer Behaviour
Author: Eric Marder
How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer thi ... |
Approx Delivery
10-15 Days
Hardback Book
|
|
Why the Future of Business Is Selling Less of More
Author: Chris Anderson
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for B ... |
Approx Delivery
Out of Stock
Paperback Book
|
|
How Endless Choice is Creating Unlimited Demand
Author: Chris Anderson
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value ... |
Approx Delivery
10-15 Days
Paperback Book
|
|
Author: Jesper Thorlund
Are you losing your most valuable asset - your customers? This is just one of eight important questions that The Lost-Trade System answers. Lost trades mean lost business - and you cannot examine and manage what you cann ... |
Approx Delivery
10-15 Days
Hardback Book
|
|
|
|
|
Showing complete alphabetic listing