Author: Thomas Marchlewski
Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-de ... |
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10-15 Days
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Author: Thomas Hine
Shopping has a lot in common with sex. Just about everybody does it. Some people brag about how well they do it. Some keep it a secret. And both provide ample opportunities to make foolish choices. Choosing and using o ... |
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10-15 Days
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Author: Natalia V. Ovchinnikova
This study focuses on introducing behavioral components and social context into economic models and includes three essays. It develops a theoretical framework and models individual behavior in social context for three ty ... |
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10-15 Days
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The Art of Persuasion
Author: Robert Cialdini
This is a totally unique and entertaining graphic adaptation of the bestselling business classic. Why do people say 'yes' - and how can we apply the theories behind this to get the results we want? Dr Robert Cialdini is ... |
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7-10 Days
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An Interdisciplinary Approach to the Study of Demand and Its Role in Innovation
Author: Andrew McMeekin, Mark Tomlinson, Ken Green & others
The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and d ... |
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10-15 Days
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Consumer Motives, Goals, and Desires
Author: S. Ratneshwar & David G. Mick
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses ... |
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10-15 Days
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Consumer Motives, Goals, and Desires
Author: S. Ratneshwar & David G. Mick
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses ... |
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10-15 Days
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The Science of Retailing
Author: Herb Sorensen
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorens ... |
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10-15 Days
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Synergy of Persuasive Voices
Author: Esther Thorson & Jeri Moore
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Confere ... |
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10-15 Days
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Understanding the Global Economic Crisis
Author: Robert Taylor
This book deals with a number of contentious issues in Chinese management as China emerges as a global economic player, with a greater role in international business during a global economic crisis. This step is in tande ... |
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10-15 Days
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Theory and Research
Author: David W. Schumann & Esther Thorson
Building on the research presented in their previous edition, "Advertising and the World Wide Web" (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet adver ... |
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10-15 Days
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The Behavioural Perspective Model
Author: Gordon Foxall
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and co ... |
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10-15 Days
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Consumer Resistance in Retail
Author: Stella Minihan, Carla Ferraro & Sean Sands
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to under ... |
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7-10 Days
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Impact of the Crisis and Future Perspectives
Author: Stefano Cosma & Elisabetta Gualandri
The Italian Banking System proved more resilient to the first wave of the financial crisis. This book offers an in-depth analysis of the structure and characteristics of one of the most important EU banking systems, whic ... |
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10-15 Days
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