Author: Gary S. Becker
Economists generally accept as a given the old adage that there is no accounting for tastes. The author of this text disagrees, and confronts the problem of preferences and values: how they are formed and how they affect ... |
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10-15 Days
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Author: John I. Todor
Much has been written and discussed about building stronger customer relationships, especially in relation to trust and loyalty. But a huge component has been missing, until now. ADDICTED CUSTOMERS provides information s ... |
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10-15 Days
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Gender, Images and Rights
Author: Anne M. Cronin
It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expressed by what we buy, and that advertising is one of the primary means through which we absorb these meani ... |
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10-15 Days
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What Works, What Doesn't, and Why
Author: Max Sutherland & Alice K. Sylvester
By the time we die, we will, on average, have spent 18-months of our lives watching TV commercials! Advertising is an established and ever-present force and yet, just how it works remains something of a mystery.Fully rev ... |
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7-10 Days
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Author: David W. Schumann & Esther Thorson
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it wa ... |
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10-15 Days
Hardback Book
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8th Annual Advertising and Consumer Psychology Conference : Papers
Author: Andrew A. Mitchell
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitl ... |
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10-15 Days
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The All-consuming Epidemic
Author: David Wann, John De Graaf & Thomas H. Naylor
"Affluenza" should make us all realise that material possessions are never enough to satisfy spiritual hunger. The authors of "Affluenza" challenge us to think beyond the superficiality of individual economic demand to t ... |
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7-10 Days
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Why Consumer Culture is Good for the Economy, the Environment, and Your Soul
Author: James Livingston
An acclaimed economic historian's provocative and counterintuitive challenge to prevailing economic wisdom argues that consumption - not more saving and investment - represents America's path to renewed prosperity. In on ... |
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NYP
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Understanding What They Think, What They Feel, and What Keeps Them Coming Back
Author: William J Cusick
As many businesses are discovering, what customers want doesn't always seem make sense. Often, their decisions are based on subconscious emotional desires, not on rational, practical choices. Combining recent research wi ... |
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7-10 Days
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How Design Activism Confronts Growth
Author: Ann Thorpe
The mentality that consumerism and economic growth are cure-alls is one of the biggest obstacles to real sustainability, but any change seems impossible, unthinkable. Our contemporary paradox finds us relying for our wel ... |
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10-15 Days
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How Chinese Consumers are Transforming Everything
Author: Karl Gerth
In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While ... |
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7-10 Days
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How Chinese Consumers are Transforming Everything
Author: Karl Gerth
In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While ... |
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10-15 Days
Hardback Book
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Author: E.M. Clark, Timothy C. Brock & David W. Stewart
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have test ... |
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10-15 Days
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New Technologies and the Transformation of Media Audiences
Author: Philip M. Napoli
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technolo ... |
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10-15 Days
Hardback Book
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New Technologies and the Transformation of Media Audiences
Author: Philip M. Napoli
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technolo ... |
Approx Delivery
7-10 Days
Paperback Book
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Why New Values are Killing Consumerism
Author: Alan Fairnington
'Alan Fairnington has distilled the emerging attitudes towards our business and social mores, and traditional consumption habits in an insightful and highly readable forecast of twenty-first century trends and developmen ... |
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7-10 Days
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Perspectives from Psychology and Economics
Author: Aimee Drolet, Norbert Schwarz & Carolyn Yoon
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countr ... |
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10-15 Days
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Perspectives From Psychology and Economics
Author: Aimee Drolet, Norbert Schwarz & Carolyn Yoon
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countr ... |
Approx Delivery
10-15 Days
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