- The author's previous Warner trade paperback, The Vice Guide to Sex and Drugs and Rock and Roll (9/03), was a San Francisco Chronicle bestseller and went back to print three times.
- With a circulation of 200,000, Vice has taken its place alongside Rolling Stone and Spin, establishing itself as the voice of a new generation. It was named the #1 trendsetting magazine for women aged 19 to 24 and #2 for men aged 25 to 30 by the Cassandra Report marketing survey.
- Vice Dos & Don'ts will appeal to the same audience that made hits of The Onion books (Three Rivers Press), The Darwin Awards (Dutton, 2000), and The Hipster Handbook (Anchor, 2/03). | 
