This title is written by the best-selling author of "Managers As Mentors", which has sold over 100,00 copies sold. It reveals the 7 magnetic-service secrets that work for well-known brands, such as starbucks, Harley Davidson, and Ritz-Carlton. It provides countless tools, techniques, and tips important to fostering customer devotion. It includes case studies and diverse examples from a variety of industries. It is written in an accessible style: both leaders and non-leaders will read and benefit from the entire book. | 
