Green Growth, Green Profit

Green technology is a multi-billion business with enormous growth potential. "Green Growth, Green Profit -- How Green Transformation Boosts Business" is the authoritative guide for managers for navigating the tectonic shift taking place in the business world as a result of the megatrends population growth, globalization, urbanization and climate change. Companies need to switch to a sustainable business model to survive. This highly accessible volume shows how companies can adapt their business model and accomplish the green transformation to profit from the changing conditions and gain an edge over competition. Pioneering insights from Partners at Roland Berger Strategy Consultants can help managers to recognize the challenges up ahead and devise strategies about how to proceed at this critical juncture. This book outlines in detail how companies can redesign products, processes and whole systems to generate ecological and economic sustainability. Companies will profit from the new imperative for green solutions by substituting existing technologies, increasing efficiency, and recycling -- in its broadest sense. The authors turn a spotlight on the ten most important regions worldwide and explain how these should respond to key technologies such as renewable energy, e-mobility and energy efficiency as well as pointing out highly promising areas of growth. Full of sage advice, this book is a vital guide that draws together the profound knowledge and broad practical experience of international experts from Roland Berger Strategy Consultants, a strategy consultancy with unprecedented understanding of the green technology industry.