This book analyses four of the largest and most dynamic contemporary emerging economies. Brazil, Russia, India, and, China are the countries that will drive growth in the world economy in the next decades. Using an interdisciplinary approach that combines anthropology, sociology, development studies, and the cultural industries of design and advertising, the book explores the dynamics of global capitalism from the perspective of global advertising. A series of country studies examines contemporary global advertising through political, economic and cultural perspectives. Bringing together fields of analysis that are usually discrete, or as in the case of advertising only superficially investigated, "Globalisation and Advertising in Emerging Economies" provides fresh insights about contemporary global priorities. The author argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns examples of the globalisation of specific brands are offered. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies.
The book offers a comparison and contrast of the individual country profiles and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy. | 
