The numerous anecdotes alone are worth the price of the book ...most readers will find themselves asking why everyone doesna t run a business as preached by the chief executive of Continental Airlines.--The Washington Post Book World ...in an age where managing seems increasingly complicated, some of Bethunea s prescriptions are refreshingly straightforward.--Business Week From Worst to First outlines Gordon Bethunea s triumphs ...about the turnaround hea s led at Continental, a perennial basket case thata s become an industry darling.--The Atlanta Journal--Constitution From Worst to First is [Gordon Bethunea s] story of Continental Airlinesa turnaround under his command ...The blueprint has worked ...Fortune magazine named Continental the company that has a raised its overall marks more than any other in the 1990s.a --The Seattle Post--Intelligencer All of Gordon Bethunea s proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlinesa employees and their families in times of need. | 
