The life and bikes of the chopper builder who started it all. In the beginning, there was Arlen Ness. Before Jesse James, Billy Lane, Arlen Ness started the business of building celebrity choppers. He is a long time custom motorcycle builder whose bikes combine the artistic and the extreme. These rolling sculptures have been covered in motorcycle and even hot rod magazines for decades as Arlen Ness built a worldwide reputation as an innovator and sought-out builder of themed, named custom bikes. This book traces the growth of the Arlen Ness reputation, business empire, and custom bike resume. This book features stunning new photography of all the bikes in Arlen's personal collection, over 50 in total. His custom motorcycle accessories and apparel are sold worldwide and he has dealerships in California and Florida. He and his son Cory, a fellow custom bike builder, are profiled frequently on television and in magazines, and they are expanding their reach as styling consultants for Victory Motorcycles.